Creating iOS apps begins with clarity about the target users, the app's purpose, and the key scenario to address in the initial release. A solid discovery phase defines the MVP scope, selects suitable architecture, and avoids features that sound impressive on paper but fail to enhance actual use.

After the base is established, attention moves to UI behavior, performance, and stability across iPhone generations and iOS updates. Uniform navigation flows, thoughtful state management, and well-structured integrations (payments, authentication, analytics, and backend APIs) help keep the product maintainable and scalable after release on the App Store.